Sona ethics
A product this personal has to be built carefully
We are working with people's identities and the people they love. Sona's product decisions are guided by the principles below.
What we stand on
Consent-first.
A twin can only be created by the verified person it represents. Nobody gets cloned without saying yes first.
Honesty.
A Sona twin is an AI model. The product identifies it as AI and does not present it as a conscious person.
Control.
You own your twin, see everything, and can delete it instantly. You decide who ever has access.
Dignity.
Sona helps people preserve selected knowledge and stories under their control.
Do no harm.
Sona should avoid encouraging emotional dependency. Users need clear controls to pause or delete a twin.
Boundaries for responsible use
Sona is for living people who want to extend what they can do and hold on to who they are, entirely under their own control. It is not a way to bring anyone back, not a stand-in for a person, and not a deepfake tool.
The guardrails
Anti-deepfake by design.
All twin content is cryptographically signed and labeled, so anyone can check where it came from.
An ethics board.
Psychologists, grief specialists, and AI ethicists are consulted on Sona's policies and product decisions.
Principles for product decisions.
Public and binding: consent, control, honesty, dignity, do no harm. If we break one, you will be able to point at the document.
Care for sensitive moments.
Off-ramps that encourage healthy grieving, links to real support, and a twin built to point you toward people rather than stand in for them.
Regulation respected.
GDPR, CCPA, EU AI Act, and likeness and posthumous-privacy laws, reviewed market by market.
How preserving and passing on a twin works
Legacy features should focus on consented access to memories and stories, with safeguards for bereaved users. If a twin is ever preserved or passed on, it happens only on terms the owner set in advance, with verification, time-gating, and family governance. The owner is always in charge of their own continuation. We never turn grief into a growth tactic.
Security and QuantumBecome the second version of yourself
Join the waitlist to build your Sona twin when access opens. You will control the twin and the data used to create it.